Media COO (Broadcasting, Television, Network Operations Practice)

Author: (USA) Eastman et al. (editors), Li Degang, He Yu (translators)
Publisher:
Publish Date: 2004-10-01
Features: The editors of this book have a strong passion for professional reference books and firmly believe that guiding practice with "practice" is no less significant than guiding practice with "theory." Professional reference books elevate our starting point for thinking about and solving problems, and diligent readers will thus avoid many detours. The strategies and techniques mentioned in this book can be applied immediately or serve as a guide for further exploration and verification in real-world scenarios. What is particularly important is that it does not impose rigid constraints on the creativity and imagination of newcomers to the industry, as the book fully embodies two pragmatic principles: one is to analyze specific situations in a specific way, and the other is to always prioritize practical results as the most important consideration.