Media Spirit (High-Level Interpretation of Media)

Author: Wang Yongliang et al.
Publisher:
Publish Date: 2005-01-12
Features: "Celebrities have replaced role models, beautiful women have pushed out scholars, rumors have replaced facts, entertainment has covered culture, and vulgarity has overwhelmed dignity," as some audience members describe the style of some media in contemporary China. A vulgar trend pervasive in news reports has been listed alongside paid news, false reporting, and harmful advertisements as the "Four Major Public Nuisances" in China's media industry, and has faced strong criticism from all sectors of society. The reality provokes deep reflection: How can the media shape its own image? People earnestly call on the media to "have some spirit," which reminds us of Mao Zedong's praise for the spirit of "selfless and dedicated to the people" in his essay "Commemorating Bethune" 65 years ago. Virtually all spirits resonate with the "Three Represents." There are those named after individuals, such as the Lei Feng spirit; those named after teams, such as the Spirit of the "Eight Best Companies"; those named after regions, such as the Yan'an spirit; and those named after events, such as the Long March spirit. These spirits have been passed down through generations, remaining ever-renewing, and embodying a powerful driving force that propels the construction of the "Three Civilizations" to new heights. So, what is the spirit of the media? Or, what spirit should the media possess? On this matter, this book interprets: the spirit of truth-seeking from historians, the spirit of innovation from entrepreneurs, and the spirit of humanism from politicians collectively forge the spirit of the media.