Enterprise, Government and International Economy = Business, Government & the International Economy — Photocopy

Author: Fan Zheng Translated
Publisher:
Publish Date: 2005-07-01
Features: With the gradual maturation of MBA education, case teaching is no longer unfamiliar to people. Many institutions, especially the first batch of MBA pilot schools, have widely adopted the case teaching model. Case teaching and case writing have also become important works that the National MBA Teaching Guidance Committee places great emphasis on and actively promotes. To meet teaching needs, China Renmin University Press has reached an agreement with Harvard Business School Press to introduce and publish Harvard Business School cases. Around ten courses related to MBA teaching have been selected, including: Strategic Management, Human Resource Management, Marketing Management, Corporate Finance, Leadership, Organizational Behavior, Supply Chain Management, Technology and Operations Management, Financial Reporting and Control, and Business, Government, and International Economics. Both Chinese and English versions are being launched simultaneously. First, Harvard professors select and recommend cases from among thousands of options, then Chinese professors select from the recommended case lists, and further adjustments are made during the translation process to finally determine the cases. For many years, China Renmin University Press has been tirelessly building brands in the field of management and economics books, especially as a market leader in higher education textbooks, we have always strived to provide more and better products for Chinese management teaching and practice. With the expansion of the Chinese MBA market, the increase in the number of students, and the improvement in their quality, as well as the maturation of the teaching faculty, we have found that the shortage and low quality of case teaching materials have become a significant problem. Based on extensive market research, Harvard Business School cases have become our first choice for introducing cases for MBA teaching. After all, Harvard University was one of the earliest to begin MBA education, with its MBA program having nearly a century of history. Harvard cases sell 6 million copies annually, and their case teaching method is gradually becoming familiar and adopted by universities worldwide. As a university press dedicated to serving higher education, we deeply feel that the introduction of Harvard cases is of great significance for the advancement of management education theory and practice in China. In fact, we introduced and published a set of Harvard Business School cases in 2002, divided into Business Basics and Practical Application series, totaling 21 cases, which caused a great response at the time. However, due to limitations in conditions, the cases were not selected based on course settings, making them inconvenient for teachers to use in teaching. Based on this, we have developed this set of cases specifically for MBA core courses. During the operation of this case series, we widely solicited opinions and suggestions from teachers and found that simply introducing and publishing some cases could not meet the actual needs of teaching. For many teachers, how to teach Harvard cases is a challenge. At the same time, during our preliminary research and preparation, we also realized that the promotion of cases is no longer limited to the traditional sense of book promotion. It has gone beyond the concept of traditional publishing and has become the promotion of teaching concepts and methods. It requires us to provide more and long-term follow-up services and change traditional publishing models. Just as we were planning to publish this case book, the long-awaited PCMPCL Program on Case Method and Participant-Centered Learning training program by Harvard Business School has officially launched. To support the PCMPCL project, Harvard Business School Press has invited professors from 16 universities, including mainland China, Hong Kong, Taiwan, and Singapore, to participate in Harvard case teaching training at Harvard Business School. The first training session is scheduled for August 2005, and a second training session on case teaching and writing will also be held in China in December of the same year. At the same time, to help teachers better use Harvard cases, China Renmin University Press will also introduce supplementary materials such as teacher manuals and teaching videos (due to authorization restrictions, these will only be provided to teachers using this case teaching). After the cases are published, we will also provide teaching support to help Chinese teachers use the cases better and more conveniently.