Author: Cao Shichao
Publisher:
Publish Date: 2003-06-01
Features: In the era of the heart, people pay for their experiences, insights, and reflections. Here, a series of culturally significant products are created, where people know they are primarily consuming symbols, emotions, and beliefs, or a combination thereof. To meet people's understanding, recognition, and identification with these cultural symbols and styles, producers strive to make economic activities unfold within the realm of culture. This is how the heart economy came into being.
Here are the 33 iron laws of the heart economy
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