New Media Technology (Cultural and Business Prospects)

Author: [USA] Pavlik
Publisher:
Publishing Time: Not available
Features: This series is jointly planned and introduced by the Center for Cultural Industry Research at Tsinghua University and Tsinghua University Press. It selects and supplements several books from a series of popular communication books published by the internationally renowned independent educational publishing company Allyn Bacon, forming a complete set of media and entertainment industry books. This series not only covers almost all modern media and entertainment industries but also mostly employs skilled industrial economics research methods, containing a wealth of data. It not only describes the current state of the American media and entertainment industry but also analyzes its journey to this point, examining the roles played by the government, enterprises, markets, and consumers during this process, how various industry crises were navigated, and how a healthy industrial structure was formed. The methods of industrial economics, systematic and rich data, and the development patterns of the media and entertainment industry constitute the core value of this series. We believe readers will find this series highly compelling. By comparing and connecting it with the reform and development of China's media and entertainment industry, you will undoubtedly gain greater insights and inspiration. This series can serve as specialized books, textbooks, or reference materials for fields such as mass media, journalism, and entertainment industries, catering to professionals and students in related disciplines such as news communication, arts, and business management.
Allyn Bacon's New Media Technology—Cultural and Commercial Prospects (2nd Edition) is a classic textbook exploring the development of new media technology. In terms of content, the book systematically investigates the commercial and cultural significance brought by rapidly evolving new media technology. It is divided into 11 chapters, not only systematically and critically discussing the technology itself but also examining how it influences people's lives, work, and communication methods. The book is suitable for a wide range of readers. For undergraduates, graduates, and postgraduates in communication schools (journalism schools) studying and researching new media technology and its impacts, it can serve as their textbook and teaching reference. For users in other management-related disciplines who wish to gain an understanding of this topic, it is also an excellent foundational reference book.