McLuhan (Media and Messenger)

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Features: Some consider him a prophet of the electronic age; others see him as a sorcerer of popular culture. However, many of his predictions made decades ago have proven to be accurate today. For instance, one cannot ignore such maxims as "the global village" and "the medium is the message." It is astonishing how his research has had such a profound impact on our perception of the world. This award-winning classic biography traces the evolution of McLuhan's theories and serves as a key to understanding this enigmatic media guru.