Management Communication (The Cornerstone of Successful Management)

Author: Wei Jiang, Yan Jin, et al.
Publisher:
Publish Date: 2007-10-01
Features: What is management communication in the context of Chinese culture? Does management communication have a systematic structure? The authors answer: The essence of management communication should be putting oneself in another's shoes; one must not forget the cultural background in the communication process. This book continues and deepens these two points.
Part I proposes the basic concepts of management communication and discusses "how to put oneself in another's shoes" from three aspects: constructive communication, audience analysis, and self-analysis. Parts II and III combine theory with skills. For individual communication skills, they explore written communication skills, speech and visual aids in oral communication, listening skills, and job interview skills; for organizational communication skills, they cover communication environment information and strategies, meeting organization and communication, ethics and organizational communication.
Part IV focuses on communication topics, analyzing skills in crisis communication, cross-cultural communication, communication with the media, negotiation techniques, and conflict communication. To achieve effective communication, it is necessary to start with practical issues, analyze basic concepts and methods, combine real-life experiences and self-assessment, and then return to practice. Therefore, in the content arrangement, the authors have designed engaging examples and cases, situational simulations, self-assessments, and reflective cases, which not only help teachers in teaching but also enhance the self-study and readability of the textbook.