International Business Basics

Author: (American) Qinketao et al., translated by Zhang Jun
Publisher:
Publishing Date: 2006-06-01
Features: "Fundamentals of International Business" is a concise introductory textbook designed for international business courses. The book particularly emphasizes the environment, cultural factors, and other elements of global organizations. The three authors not only possess outstanding academic credentials but also have practical experience in both corporate and government settings, ensuring the book's strong practical guidance alongside its theoretical depth. The book presents recent trade data through clear and accessible charts. Each chapter vividly depicts and discusses contemporary business trends and key events, with a particular focus on the impact of technology. Through the text, we can see that the authors have diligently translated complex business concepts into easy-to-understand language and formats. This approach not only engages readers in interaction but also equips them with a wealth of current and comprehensive information.