Who are your loyal customers? (Breaking Through Marketing Positioning Myths)

Author: [USA] Wolfe (Wolfe, D.B.), [USA] Suyder (Suyder, R.E.) wrote, translated by Zheng Chuangqi et al.
Publisher:
Publishing Time: 2005-05-01
Features: This book breaks traditional marketing concepts and approaches, including the new era of rules, understanding the nature of consumers, the psychological rules behind consumer behavior, and establishing connections with reality, as well as new landing points for marketing slogans.