"Three Arguments on Media Economics"

Author: Zhou Hongduo
Publisher:
Publish Date: 2006-06-01
Features: This book is a theoretical work, divided into three parts and eight chapters. The entire book summarizes the theory of media economics at the economic level as the "Three Theories," namely:
Media Economics Theory, which highlights the dual nature and two functions of media;
Media Industry Theory, which emphasizes that the media industry is a branch of the information industry and that consolidation is a trend in the development of the media industry;
Media Productivity Theory, which focuses on analyzing productivity as a