Public Relations Tutorial (2nd Edition)

Author: Zhai Nianxiang, Ding Lefei (editors)
Publisher:
Publish Date: 2006-02-01
Features: This book references a large number of public relations works both domestically and internationally, incorporating many excellent concepts and materials. It systematically elaborates on the theoretical knowledge and practical operations of public relations. The content includes the history of public relations, the functions of public relations, the organization of public relations, public relations professionals, verbal communication in public relations, written communication in public relations, visual communication in public relations, image building in public relations, crisis management in public relations, and public relations etiquette. The book has a new format, a rigorous structure, emphasizes scientificity, systematicity, and completeness, and has strong practicality. It is suitable for college students to study and use, and can also serve as a professional training textbook for various public relations education programs.