Crisis Public Relations (Retrospective and Comments on Typical Crisis Public Relations Cases in China)

Author: You Changqiao
Publisher:
Publish Date: 2006-10-01
Features: With the increasing intensity of brand competition and the gradual improvement of media supervision and economic regulations, more and more brand crises have emerged in the public eye. The frequency of crises, their impact, and the scope they affect are all sufficient to demonstrate that Chinese brands have entered a high-risk period for crises. In the fierce market competition, the ability to prevent crises and successfully conduct crisis public relations after they occur determines the survival and prosperity of a business. Learning from the past is crucial for the future. This book focuses on summarizing 67 influential and representative brand crisis cases that have occurred in China since 1991. Through numerous real-life examples, it presents the experiences of the successful and the lessons of the unsuccessful to business managers. It helps them enhance their understanding of crisis public relations and their ability to handle crises. It is worth mentioning that this book creatively proposes the "5S" principles and the "Ambush from Ten Sides" strategy for crisis public relations, providing efficient action guidelines for business managers. These guidelines can effectively help managers prepare for potential crises and also provide guidance during crisis management, helping businesses transform "crisis" into "opportunity."