Marketing Plan (4th Edition)

Author: William A. Cohen
Publisher:
Publish Date: 2006-07-01
Features: Create Successful Marketing Plans Like an Expert! Whether you're starting a new company or launching a new product line in your business, without a clear plan to define your goals and implementation methods, success is impossible. Author William Cohen provides you with the knowledge, tools, and techniques to create marketing plans like an expert. This book guides you step-by-step through the entire process of developing a marketing plan—from analyzing the environment and establishing goals and objectives, to formulating marketing strategies and tactics, and finally to proposing and implementing the plan. It covers everything you need. After reading this book, you won't only know what to do, but also how to do it and why. With this practical guide, you can gain: