Shenzhen Advertising for 26 Years (1979-2005)

Author: Peng Shuxi, Wu Yumin (editors)
Publisher:
Publish Date: 2006-08-01
Features: This book is co-authored by experts and scholars from the Shenzhen Municipal Bureau of Industry and Commerce, Shenzhen University, and the Shenzhen Advertising Association. Through extensive research and the compilation of historical documents, the authors conduct an in-depth, multi-faceted study on the development of Shenzhen's advertising industry from 1979 to 2005. The book is divided into four main parts: Planning, Research, Data, and Education. It closely aligns with Shenzhen's strategy of cultural development and building an international city, emphasizing the theme of promoting the advertising industry through reform. It proposes new ideas for the system and specific reform measures for advertising management, which are not only practically feasible but also theoretically and practically forward-looking. To date, it represents the first domestic collaboration between Honda scholars and the industry, focusing on the key issues and trends of Shenzhen's advertising sector. It offers significant reference value for improving advertising management.