Supermarket War

Author: (English) Judy Bavington, translated by Lu Dayong
Publisher:
Publish Date: 2006-06-01
Features: As you will read in this book, most British supermarkets are already struggling in their home market. Over three-quarters of Britain's mass-consumed food is purchased from supermarkets, which has led to fierce competition among them. This is why we named this book "Supermarket Warfare." The book introduces the development history of Britain's four major supermarkets—Tesco, Sainsbury's, ASDA, and Safeway—as well as their bloody battle against each other. The landscape of British supermarkets did not form overnight. It is the result of relentless and brutal conflicts between major chain supermarkets. To win the hearts and wallets of British customers, these supermarkets have employed various tactics, and the intense battle has never ceased. Every time we enter the entrance of a large supermarket, it's like stepping onto the front lines of the world's largest battlefield—the frontline of Supermarket Warfare. The book reveals the inevitable outcome of supermarket development: as supermarkets reach their peak, they can only expand their market share by continuously opening new stores and increasing the area of their operations. When land becomes a scarce resource, the only way to secure a piece of the market is through mergers and acquisitions. The book also exposes the relationships between supermarket operators, suppliers, and customers, as well as the ruthless competition hidden behind the checkout counters. As foreign supermarket giants continue to establish themselves in China, the competition among supermarkets is intensifying. How can one gain absolute advantage in the competition? How can one achieve long-term success? The business warfare from British supermarkets offers some valuable insights. Now, the development strategies of supermarket giants like Walmart and Carrefour in China have quietly changed, serving as a wake-up call for supermarket practitioners in China.