Internationalization of the Future (The Next Challenge Facing Asian Enterprises)

Author: De Meyer et al. (Auth.), Xu Jianguang et al. (Trans.)
Publisher:
Publish Date: 2006-03-01
Features: This book comprehensively gathers authoritative insights on business strategies from industry leaders, showcasing how Asian giants transformed into multinational corporations. It highlights that companies embarking on internationalization today can also achieve success, effectively assisting them in navigating technological advancements, industrial upgrades, and fundamentally altered competitive structures. It helps them develop strategies and capabilities to succeed in an international future, serving as a guide to achieving globalization. By analyzing the three stages of internationalization among Asian enterprises—from the early pioneers to the subsequent builders and today's emerging forces—the authors paint a vivid picture of how Asian companies at different developmental levels face internationalization challenges and ascend the international ladder.