Guiguzi Business School (The Greatest Public Relations and Eloquence Lectures in History)

Author: Wang Zaihua
Publisher:
Publish Date: 2006-01-01
Features: It is intelligent to know what others cannot know, and capable of being used where others cannot. To plot subtly in the invisible and always win without contention or cost—this is the essence of the Guiguzi. The power of one person's debate surpasses that of nine tripod weights, and the strength of a three-inch tongue is greater than that of a million soldiers. Guiguzi's keen insight into people, his understanding of historical possibilities, and his mastery of the art of diplomacy at the time inevitably made him one of the most influential figures of his era. —Herbert Spengler, the renowned German historian and philosopher, in The Decline of the West
The success or failure of diplomatic tactics affects the security, rise, and fall of a nation; the appropriateness of business negotiation strategies determines the success or failure of the economy; and the skillfulness of public relations speech determines an individual's survival and development. The Guiguzi is a treasure trove of stratagems, outlining a series of tactics such as zhanghe (open and close), fanhe (diversion and concentration), fanying (response and reaction), nejian (internal key), dimei (counteracting resistance), feiqian (seizing the initiative), ceqing (gathering intelligence), moyi (observing intentions), quanliang (weighing power), and zhuanyuan (rolling the ball). These strategies hold high reference value and broad applicability in reality.
It systematically summarizes the art of persuasion, from establishing the basic principles and strategies of persuasion, to understanding the psychological dynamics of the target during the process, to capturing their psychological activities, and finally implementing the persuasive goals, forming a theoretical system of the art of persuasion. Today, the stratagems of the Guiguzi have attracted great attention and are being widely applied in talent competition, corporate competition, product marketing, advertising, intelligence gathering, and business negotiations.
The book The Guiguzi Business School: The Greatest Public Relations Eloquence Lecture in History explores the subject from a business perspective, using numerous cases and analyses to help readers understand and appreciate the Guiguzi, offering a glimpse into the true nature of this wisdom classic.