China Real Estate Media Marketing Strategy (Real Estate Media Warfare)

Author: Xiao Yong
Publisher:
Publish Date: 2006-09-01
Features: The book "China Real Estate Media Marketing Practical Strategies" is edited by frontline practitioners from two newspapers. It takes nearly a decade of real estate marketing competition as its main thread, narrates the ups and downs of the real estate industry, and fully demonstrates the role of media as the "news eye" and the "marketing engine" in the real estate market. — Wei Mingxiang, Secretary-General of the China Journalists Association

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