Innovative Management (Haier's Human-Order Integration Management Model)

Author: Yang Keming
Publisher:
Publish Date: 2006-05-01
Features: This book is the first in China to explore the SBU (Strategic Business Unit) operational model. SBU management, as a leading operational philosophy and approach that advocates employee self-management, on one hand, provides each individual with a space for independent innovation, maximizing the potential, creativity, and enthusiasm of employees, achieving the greatest possible extent of employee innovation space and self-fulfillment, representing a true instinct-driven management model. On the other hand, everyone is a market, and everyone faces a market directly. Each person's compensation is directly linked to their market orders, with performance-based distribution, reflecting the fairness of distribution in the era of the market economy. The essence of SBU management is to implant the spirit of innovation as a gene into employees' bodies, and on this basis, create more competitive orders. Combining practical experiences from companies like Haier and Shanghai, the author, after years of research, creatively proposes relevant concepts and models of SBU management, providing detailed elaborations on the rules of SBU management, the construction of operational platforms, operational processes, key points, and the operational tools—market chains. The book systematically introduces the concept of SBU management, the six rules of SBU management, the platform construction of SBU management, and the five-step operational process of SBU management.