Strategic Management (Competition and Globalization Concept 6th Edition)

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Features: The 6th edition of this book continues to present existing and new strategic management concepts and establish new standards, exploring strategic management concepts and tools in a vivid and friendly manner. The book first introduces the concepts of strategic management and strategic competitiveness. Based on analyzing the external environment of enterprises (opportunities, threats, industry competition, and competitor analysis) and the internal environment (resources, capabilities, and core competencies), it examines how to formulate business-level strategies and how to respond to competition. Next, the book primarily focuses on how to develop corporate-level strategies, mergers and acquisitions strategies, and cooperative strategies. Finally, the book addresses corporate governance issues and conducts in-depth analysis of organizational structure, strategic leadership, and strategic entrepreneurship. This book is suitable for undergraduate and graduate students in management, MBA students, business management personnel, and scholars in related research fields.