Brand Breakthrough (Establishing a Consumer Satisfaction Attitude Strategy, Includes CD)

Author: Yang Lin
Publisher:
Publish Date: 2006-06-01
Features: Consumer satisfaction management as a business strategy is currently the most advanced management concept. This book introduces what consumer satisfaction is and its relationship with corporate value. It combines the specific practices of Chinese enterprises, revealing the path for companies to survive and thrive in the current competitive environment and rules. Businesses should build a sustainable competitive advantage in consumer satisfaction, integrate it into the entire business system, and enhance their brand effect by adjusting business focus and models, as well as establishing and improving their reputation, awareness, loyalty, and satisfaction. Through the application of rich examples and data, the book analyzes the relationship between consumer satisfaction, corporate profits, and assets. It also integrates consumer resources to achieve success in the capital market and corporate restructuring, combining financial analysis methods. Additionally, the book includes a systematic consumer satisfaction index application tool software (CD-ROM).