Marketing class on Monday morning (10 weeks to become an outstanding marketing manager)

Author: Angela Hutton [UK]
Publisher:
Publish Date: 2006-01-01
Features: This book provides an easy-to-follow program guide, offering a blueprint for developing a customer-focused business and marketing integrated plan in a step-by-step manner. It includes topics such as "Earn More with Less," "Unraveling the Mystery of Planning," "Providing Information for Planners," "Measuring Current Market Performance," "Ensuring External Focus," and "Where Do We Go From Here?"