New Marketing

Author: Zhang Li
Publisher:
Publish Date: 2006-09-01
Features: In the face of increasingly fierce competition, has your company also fallen into operational difficulties or encountered marketing bottlenecks? This book will provide you with practical help and inspiration. The author, Mr. Zhang Li, based his ideas on ancient Chinese philosophical classics such as The Art of War, The Analects, and Tao Te Ching, combined with the latest Western management theories. He conducted extensive research on multiple industries and companies in China, conducting in-depth analyses of representative enterprises. He proposes new perspectives and insights, such as the fundamental starting point for corporate survival and development lies in the customers they serve, marketing is a systemic issue, the essence of innovation in sales is mission innovation, the essence of a market economy is institutional innovation, and the "Renmai" and "Dumai" of marketing, etc. These help you thoroughly understand the principles of business operations and inspire you to innovate in marketing techniques, finding the most suitable solutions for your company's rapid development. The author, Mr. Zhang Li, based his ideas on ancient Chinese philosophical classics such as The Art of War, The Analects, and Tao Te Ching, combined with the latest Western management theories, and conducted extensive research on multiple industries and companies in China.