Essentials of Small Business Management and Entrepreneurship (4th Edition)

Author: (American) Zimmer, Scarrborough
Publisher:
Publish Date: 2006-04-01
Features: The book summarizes and lists common methods and frequently encountered problems in small business management in a clear and practical way, such as "15 Steps to Buy the Right Company for Your Business," "12 Myths of E-commerce," and "5 Cash Management Roles of Entrepreneurs." It is concise and highly practical. While providing a detailed explanation of small business management, Chapter 2, "Entrepreneurial Thinking: From Idea to Reality," explains the creative process through which entrepreneurs generate business ideas and identify business opportunities. The "You as a Consultant" section in the main text enables students to apply what they have learned. Based on real-world company scenarios, it sets specific situations and related questions, guiding readers to focus on key factors and sparking lively classroom discussions. The book covers all important topics in small business management and entrepreneurship, primarily discussing the theoretical essence of entrepreneurship and the challenges posed by reality to theory, how to construct a business plan from strategic, marketing, financial, and other perspectives, and how to establish competitive advantages. Through numerous detailed cases and highly practical exercises, the book presents the real face of small business entrepreneurship and management in a logical and systematic manner. This book is suitable for MBA courses such as "Small Business Management," "Entrepreneurship," "Entrepreneurial Management," and other related courses, as well as individuals who wish to start their own business or learn about small business management.