Medium changes life

Author: Wang Huilin
Publisher:
Publish Date: 2006-03-01
Features: The main features of this monograph are as follows: , it adopts a systematic quantitative research method to conduct a comparative systematic investigation and analysis of Chinese university students' exposure to various aspects of mass media, obtaining a large amount of empirical data and filling the research gaps in sports communication, school physical education, and the study of the university student group. Second, it employs a combination of quantitative and qualitative research methods to conduct a relatively in-depth study on the impact of mass media on university students, yielding some new findings that contribute to the advancement and promotion of the disciplines of basketball school physical education and communication in China. Third, as an early part of a long-term research project, the study in this book lays the foundation for further research and demonstrates the potential to establish a "Sports Information Communication Model in China." Fourth, in China, where the country is in the process of comprehensively building a moderately prosperous society and vigorously developing higher education, this research also offers suggestions and recommendations on how to further promote the continuation and comprehensive development of school physical education, highlighting the role of mass communication as a powerful tool of modern civilization in the sports lives of university students, how to strengthen and improve its functions, and specific policies and measures.