Means: From the smallest to the largest S:O:B rule

Author: (American) Alan Newhous, translated by Li Si
Publisher:
Publish Date: 2004-01-01
Features: This is a globally acclaimed "CEO's Book," which does not impose clichés of constantly tossing out maxims on readers, nor attempts to integrate their thinking through demonstrations. In this book, you see vivid stories from the business world, filled with passionate emotions, ranging from the vulgarity of Western toughs to the malicious jests of the upper class, and even including some slang reminiscent of street dance. It is a book of stratagems, to say the least, and also a book of business political rules. Alan Newhous does not shy away from stating—necessary hostility is a means to victory, but when returning to the perspective of journalism, the author advocates a respectable "conservatism." His experiences are also instructive for the broader field of journalism. Methods: From Small to Big S:O:B Rule is not only a must-read for media planners, executive editors, and column producers, but also a must-read for all behavioral managers—especially middle-aged and young professional managers at critical stages of their careers.