New Perspectives on the Creative Economy (China's Blue Ocean Storm)

Author: Zhou Ziyan, Jiang Qiping
Publisher:
Publish Date: 2006-06-01
Features: Art and science parted ways at the foothills of the mountain, but today, they have reunited at the summit. When creativity takes flight on the wings of the internet, everything solid dissolves into thin air. The internet is not just a tool but a space for ideas, and the new creative economy is soaring freely in the "blue ocean."
Creative Economy of the Internet: This book provides a theoretical guide for grassroots entrepreneurship and a blue ocean strategy for the new creative economy. Written with an artistic touch, it transitions from stories to theories, emphasizing the narrative quality and engaging nature of the case studies. Careful readers will notice that the case studies in this book possess a layered, well-structured, and TV-columnar style, making it an accessible Harvard case-style reading for everyone.
Currently, many countries and regions in China and around the world are riding the wave of the "creative economy" based on the academic views of Richard Kavesh. However, Richard Kavesh's theory has severe flaws. The fatal flaw of Kavesh's theory is that it fails to incorporate the digital revolution into industrial operations, making it "old" creative economy or a modern version of the creative economy. What we propose today is the new creative economy, which integrates the digital revolution into the production method, representing a postmodern version of the creative economy.
What is the new creative economy? It refers to an economic model built on the foundation of information resources, fully leveraging modern network technology, primarily using human spiritual creativity and individual skill as production factors, and employing digital and networked production methods to create value, leading to organizational transformation and institutional innovation. It includes activities that utilize information networks to enhance traditional creative industries and increase the creative value of traditional industries.
Personal creativity on the internet, as a technological platform, has given rise to an era where grassroots individuals become heroes. The spirit of the new creative industry is happy entrepreneurship, a methodology revolution embedded in the information technology revolution and the resulting blue ocean strategy, reflecting a profound societal transformation where consumption and production methods are increasingly merging into one.