Classic Case Studies of Winning Orders with Your Brain

Author: Sun Luhong
Publisher:
Publish Date: 2006-06-01
Features: After the publication of "Winning the Order with Your Brain," readers responded strongly and left a deep impression on the sales cases in the book. The classic sales activities and techniques of the sales experts in the book perfectly interpret and validate the Whole Brain Sales model, and "methodologize" the principles of the Whole Brain Sales. As a result, within less than five months of its release, we received a flood of letters from readers, strongly requesting that we disclose more of the research process, that we share more "masterful" cases of the 100 top sales consultants tracked in the study, more classic sales examples from various industries, and more demonstrations of sales skills in complex relationships. "Winning the Order with Your Brain: Classic Case Studies" attempts to further strengthen sales consultants' thinking awareness, analytical instincts, and interest in sales activities through another 10 cases from the "Whole Brain Sales Research on Experienced Sales Consultants in China" project. These cases are all real cases... This book selects the personal experiences of 10 senior sales consultants from 10 industries, attempting to further strengthen salespeople's thinking awareness, analytical instincts, and interest in sales activities through another 10 cases from the "Whole Brain Sales Research on Experienced Sales Consultants in China" project.