Management Decision Models. Methods and Applications

Author: Zhang Zhaogui
Publisher:
Publish Date: 2006-09-01
Features: As a textbook, this book has some important characteristics: , it selects teaching content, appropriately arranges the depth and breadth of teaching materials on management decision models and methods. The decision-making methods include soft methods that develop human creative thinking, hard methods that apply mathematical models, and decision simulation that softens hard methods. This textbook integrates these three types of decision-making methods, which is very distinctive; second, the book emphasizes the thinking methods and practical applications of decision-making, without overemphasizing mathematical proofs and derivations, so that readers will not feel intimidated; third, while introducing the principles and methods of various decision models, it provides computational approaches for the actual applications of each model and gives specific guidance on how to use computers to implement them, enabling students to apply them practically during their learning process and experience the sense of achievement in management decision-making. This book is suitable as a textbook for management decision model courses for undergraduate students in economics and management majors in higher education institutions, as well as a textbook or reference book for modern decision theory for students in vocational colleges and universities of all majors. It can also serve as a textbook or reference book for MBA programs, as well as a reference tool for leaders and managers in enterprises when making decisions.