Economic Globalization and Corporate Strategy - (Chinese/Japanese Contrast)

Author: Compiler: Tang Haiyan, (Japan) Shunsuke Higuchi, Huang Yixiu
Publisher:
Publish Date: 2006-09-01
Features: Facing the opportunities and challenges brought by economic globalization to the development of economies in various countries, enterprises on all sides must adapt to the historical trend by appropriately adjusting their corporate strategies and tactics to respond to fierce competition from all directions. On the other hand, they also need to take various forms of countermeasures to mitigate certain risks and promote the smooth internationalization of their operations. Therefore, examining and researching the relationship between economic globalization and corporate strategy, as well as the resulting effects, is highly beneficial for enterprises in various countries to smoothly integrate into the process of economic globalization. The significance of publishing this book also lies in this. This book consists of two parts. The first part is the Chinese section on economic globalization and corporate strategy, covering topics such as "Changes in International Trade Order under Globalization," "Globalization Strategies of Joint-Venture Small and Medium Enterprises," "Joint-Venture Enterprises and Japanese Management in China's Inland Regions," and "Research on Intellectual Property Management and Strategy of Taiwanese Enterprises." The second part is the Japanese section. This book is suitable for economics students and researchers in universities in China and Japan.