Photoshop CS2 Graphic Advertising Design Classics 108 Examples -(Includes 2CDs)

Author: None
Publisher:
Publish Date: 2006-11-01
Features: This book discards traditional teaching methods and theoretical dogmas, starting from actual commercial advertising case studies. Through 108 typical cases across 14 categories such as newspapers, magazines, posters, DM, POP, outdoor advertising, CI, UI, comics, cards, illustrations, packaging, real estate, and automotive advertising, it elaborates in detail on the creative ideas, expressive techniques, and technical key points of various commercial advertising designs. The book features compelling cases, strong practicality, and a combination of theory and practice. The author ingeniously integrates essential knowledge of Photoshop with commercial advertising case studies, aiming to broaden readers' design horizons and thinking while also enabling them to learn and apply techniques effectively, making it easy to complete various commercial advertising design tasks. While deeply analyzing case-making techniques, the author also generously shares a wealth of valuable design experience, production skills, and industry knowledge accumulated over many years with readers. This not only provides a rare learning opportunity for beginners in graphic design to accumulate industry experience and improve practical work skills but also offers valuable creative ideas, practical techniques, and design experience references for professionals engaged in graphic advertising design.