Empirical Research on Brands and Advertising

Author: Huang Heshui
Publisher:
Publish Date: 2006-09-01
Features: This book compiles the research achievements of the editor over the years on branding and advertising. It is a supplementary case reference book for "Advertising Research Methods," a graduate teaching textbook recommended by the Ministry of Education, compiled by Huang Heshui. This book helps readers understand the research status of branding and advertising both domestically and internationally, while also assisting them in learning and mastering advertising research methods. It is suitable for graduate students and senior undergraduate students majoring in advertising and marketing.