Principles of Behavioral Economics

Author: Dong Zhiyong
Publisher:
Publish Date: 2006-10-01
Features: Behavioral economics, as a branch of economics, is a newly emerging interdisciplinary field that has emerged to meet practical needs. It organically combines behavioral analysis theory with economic operation laws, psychology, and economic science. It has identified errors or omissions in traditional economic models and corrected the shortcomings of mainstream economics regarding basic assumptions such as human rationality, self-interest, complete information, utility maximization, and preference consistency. Its rise has not only challenged mainstream economics but also supplemented and expanded it. As one of the first comprehensive textbooks in China to introduce behavioral economics, this book not only provides a detailed introduction to the latest theoretical advancements in behavioral economics both domestically and internationally, but also closely integrates the theory and practice of behavioral economics. Through extensive experimental research, it offers conclusions and analytical methods that hold significant reference and guiding value for the study and research of related knowledge.