Chief Executive Officer Capital -- Building CEO Reputation and Corporate Success Guide

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Features: "A lion-led flock can defeat a flock led by a single sheep," as the ancient proverb goes, carrying the accumulated wisdom and insights of human history. The importance of a leader in an organization or department is self-evident. Based on analyses of world-renowned companies such as Microsoft, Boeing, Dell, General Electric, Coca-Cola, and British Petroleum, this book explores how to invest in, nurture, and manage the reputation of a CEO—treated as a valuable asset—as a means to achieve long-term gains for the company. It also examines the CEO's thought patterns and behavioral tendencies during different stages of their tenure and provides actionable strategies for each phase.
Building on this foundation, the book thoroughly discusses the trends affecting CEOs in the 21st century and argues how CEOs can navigate challenges in an era of rapid change, increasing regulation, and ever-critical stakeholders. "If I had read this book when I was CEO, how wonderful that would have been! The CEO's Capital is a concise yet insightful read on complex issues relevant to today's businesses, a valuable guide that leaders should carry with them, offering profound insights. It tells leaders how to act." — Graham Phillips, Former President and CEO of Omnicom "Gaines-Ross is one of the world's leading researchers and practitioners in the field of CEOs and corporate reputation. For anyone about to or already occupying the CEO's office, the research findings she presents in the book, her perspectives on the environment leaders face, and the strategies she proposes to enhance reputation are truly invaluable!" — Professor Paul A. Argenti, Chairman of the Tuck Leadership Forum
Every company manager, PR professional, consultant, corporate board member, aspiring leader, and CEO who aspires to master the art and methods of leadership will find The CEO's Capital an indispensable guide to achieving career success and a reliable compass to navigate the business world. The CEO's Capital summarizes the best practices for CEOs from their first 100 days in office to their final 100 hours before departure, covering a -year work plan and addressing critical issues such as stakeholder engagement, elevating leadership through thought leadership, corporate transformation and execution, and how to leave a legacy.
Dr. Lesly Gaines-Ross explores in this book:
· The importance of a CEO's reputation to the company
· The key elements that constitute a CEO's reputation
· Operational models for building a CEO's and company reputation
· How CEOs, shouldering the weight of the company's fate, can act strategically at each stage of their tenure