International Business Management (Second Edition)

Author: Zhang Haidong (Compiler)
Publisher:
Publishing Date: 2005-02-01
Features: Since its publication in 2002, International Business Management has been highly acclaimed by peers and readers, with multiple reprints and a distribution of tens of thousands of copies. On this occasion of the second edition, the author has supplemented and revised the book based on new achievements in teaching and research in recent years. First, the data and information have been updated, aiming to deepen readers' understanding of international business practices and management through the analysis of more data and information. Second, the chapters on multinational corporations, international direct investment theory, and the World Trade Organization have been rewritten, while the content on internationalization theory of enterprises, international business strategy, and the internationalization operations of Chinese enterprises has been substantially revised. Other chapters have also been modified to some extent. The second edition, while preserving and promoting the features of the first edition, strives to reflect the recent developments in the field of international business management. This book is suitable as a textbook for undergraduate students of economics and management in higher education institutions, as well as for in-service training of business management personnel and NBA teaching. For the convenience of teaching, teaching objectives and requirements are arranged before each chapter, and chapter summaries and discussion questions are provided after each chapter. Most chapters also include relevant case studies at the end.