Travel Psychology (Ma Jianmin)

Author: Ma Jianmin
Publisher:
Publish Date: 2003-02-01
Features: This book is divided into four parts. Part I (Introduction) focuses on the fundamental issues of tourism psychology; Part II (Chapters 2 to 6) focuses on analyzing the psychology and behavior of tourists; Part III (Chapters 7 to 9) focuses on analyzing the psychology of tourism services; Part IV (Chapters 10 to 14) focuses on analyzing the psychology of tourism enterprise management. During the writing process, we strive to combine psychological principles with tourism practice, aiming to make the textbook structure logical, theory systematic, content substantial, comprehensive, and highly practical. To meet the needs of teaching reform, this book is divided into three parts, each forming a complete system and selectable for use. It can serve as a textbook for tourism majors in higher education institutions, as well as a reference book for tourism enterprise managers and staff. For a broad audience of tourists, it also offers very appealing knowledge and readability.