Packaging and Sales Psychology

Author: Luo Guanglin
Publisher:
Publish Date: 2005-08-23
Features: This book explores the promotional functions of packaging, the basic concepts of packaging sales psychology, and the psychological responses generated by packaging design, structure, and decoration from the perspectives of packaging design and sales psychology. The book is well-organized, systematically introducing consumer needs, interests, and purchasing motivation, consumer decision-making and purchasing behavior, the relationship between packaging decoration, shape design, and sales psychology, packaging promotional strategies, psychological research on product naming, branding, trademarks, and packaging design, as well as rational packaging and packaging marketing. It also provides a brief introduction to the characteristics of sales packaging design in various countries. The book is rich in content and highly practical. It is suitable for researchers in packaging engineering and related fields, including designers, technicians, and product promotion personnel, as well as for reference by faculty and students of relevant colleges and universities.