E-commerce Tutorial and Cases Internet Business Models and Strategies 2nd Edition

Author: (USA) Ofor
Publisher:
Publishing Time: Not available
Features: This book conducts an in-depth study of strategic management and technological management, focusing on the core issue of how the internet impacts business models and corporate performance. It presents a systematic framework that enables readers to clearly understand the factors that determine corporate performance. The theoretical framework provided in this book helps readers grasp the basic concepts of e-commerce, while the numerous case studies facilitate the connection between theory and practice, allowing readers to integrate the knowledge they have learned. This book is suitable as a textbook for university courses on e-commerce and can also serve as a reference for individuals engaged in e-commerce, those seeking venture capital, managers of venture funds, and other related personnel.