Introduction to Business (7th Edition)

Author: (USA) Nickels, (USA) McHugh J.M., (USA) McHugh S.M.
Publisher:
Publish Date: 2005-07-01
Features: A concise and detailed undergraduate English textbook tailored to the requirements of China's business management curriculum and teaching practices, suitable for bilingual teaching that meets both domestic and international standards. It lays a foundation for the development of applied business education in China. This English business textbook, co-published by Tsinghua University Press and McGraw-Hill Education, reflects this philosophy. The series incorporates the latest international teaching achievements, provides comprehensive teaching resources, and leverages the English language medium to significantly enhance and develop China's business management education. It aims to improve students' long-term lifelong learning abilities and interests in using English and digital tools, thereby boosting the international competitiveness of China's business community. This is a highly significant endeavor. For many years, this book has been the preferred introductory textbook for business studies in China. With the authors' extensive teaching experience and extensive feedback from over 400 scholars and numerous students, it has been continuously refined. Whether offering the most comprehensive business fundamentals or exposing students to real-world corporate challenges, this book stands out as the best. It is comprehensive, innovative in perspective, and widely applicable, with strong practical guidance. It is suitable as a textbook for relevant disciplines in higher education and can also serve as a comprehensive reference manual for professionals and researchers in related fields.