Concise Business Administration Curriculum Textbook — Company Strategic Management

Author: Lin Danming, edited by Zeng Chuhong
Publisher:
Publishing Time: Not available
Features: This textbook series has the following characteristics: , highlighting accessibility and. The series avoids abstract theoretical discussions and mathematical derivations, presenting complex management theories in simple language and supplemented with numerous case studies to facilitate reader comprehension. This is evident in the opening case studies at the beginning of each chapter and the post-chapter case analysis discussions. Second, it emphasizes authority and practicality. The textbook was written by teachers with years of teaching experience, who integrate their teaching insights into the material. Moreover, the authors of this textbook possess extensive practical experience in corporate business management, ensuring that the content closely aligns with the actual conditions of Chinese enterprises and reflects the cultural, social, and economic characteristics of China. Third, it focuses on systematicity and applicability. As a comprehensive and systematic management textbook, it covers most core courses in business administration. This includes foundational courses in economics and management, as well as specialized courses such as financial management, marketing management, human resource management, and production and operation management. It also includes advanced management courses like strategic management and information management. Additionally, this textbook demonstrates strong applicability. It is suitable as a teaching material for university students majoring in management, as well as a training textbook for senior corporate managers. It is also suitable for managers from non-management backgrounds, functional managers, entrepreneurs, and serves as a reference for government officials and others interested in modern management. Furthermore, it can be used by management and technical personnel in small and medium-sized enterprises, private enterprises, and high-tech enterprises.