An effective way to determine the fate of marketing management

Author: Ning Lingzhi
Publisher:
Publish Date: 2003-06-01
Features: This book systematically elaborates on marketing management from a completely new perspective, accompanied by typical cases. With a vivid style, it transforms abstract concepts into concrete examples and simplifies complex theories, telling us the general principles, patterns, and individual successful practices of different operators in marketing management. Among them are industry elites and unknown figures; grand enterprises and small businesses; scientific theories and summarized business wisdom; solemn lectures and lively examples; ancient and modern, Chinese and foreign.