E-commerce Practical Basics

Author: Jiang Lingen Xie Jianguo (editors)
Publisher:
Publish Date: 2001-07-01
Features: Social networking, economic globalization, and trade liberalization are the characteristics of the world today. E-commerce is a specific manifestation of these characteristics. Business, as the interface between production and consumption, is a process of information exchange, commodity trading, and fund settlement. Throughout this process, there should be three flows in motion: information flow, fund flow, and logistics flow. E-commerce is a form of business activity that utilizes computer technology, communication technology, and network technology, so it also involves the movement of information flow, fund flow, and logistics flow. This book takes these three flows as the main thread, comprehensively introducing the concepts of e-commerce, enterprise informatization construction, EDI e-commerce, e-commerce website development, e-commerce security, electronic payment, e-commerce models, e-commerce logistics, e-commerce and network marketing, as well as the legal framework of e-commerce. This book adheres to the integration of theory and application, the connection of technology and practicality, and the balance of depth and breadth, striving to enable readers to gain a comprehensive understanding of e-commerce through reading this book, establish a complete concept of e-commerce, and smoothly implement and apply e-commerce. This book can serve as a textbook for e-commerce courses in universities and colleges, as well as for related disciplines such as information management and information systems. It can also be used as a training textbook for e-commerce, making it an excellent reference for individuals who wish to understand and engage in e-commerce.