Logistics marketing

Author: Chenlixin
Publisher:
Publish Date: 2005-07-27
Features: This book is a professional basic textbook for undergraduate students in logistics engineering, logistics management, and transportation at universities. The main content includes: basic concepts of logistics and logistics enterprises; basic concepts of marketing; market analysis and customer analysis for logistics enterprises; market segmentation and target marketing in logistics; product strategy, pricing strategy, distribution channel strategy, and promotion strategy for logistics enterprises; logistics customer service; marketing planning, organization, and control for logistics enterprises, accompanied by discussion questions for students to use during their learning. This textbook is suitable for undergraduate students in logistics engineering and logistics management at universities, as well as for relevant engineering technical personnel to study and reference.