Meaning Conveyance — Symbol Theory and Methods of Product Design

Author: Yang Sixin
Publisher:
Publish Date: 2005-08-13
Features: Symbols, as products of human culture, serve as carriers for communication and emotional expression. The research and application of semantic communication in product design aim to meet consumers' diverse psychological, social, and cultural needs through the value of symbols. From a human-centered design philosophy, good product design is far from sufficient with merely good physical functions. Product symbol theory extends the concept of good product design and enriches its inherent meaning. Transferred from the concept of linguistic symbols, product symbol theory seeks to express specific semantics through product forms: form expresses function, and further conveys emotions and cultural connotations. The chapters compiled in this book are based on insights derived from theoretical research and teaching practice, primarily focusing on facilitating teaching and student comprehension. Through the analysis and practical application of theories and examples covered in this book, students can develop an understanding of product design from the perspective of semantic communication of design symbols and gradually apply this to design practice, enhancing the design with creativity and making it more expressive.