Television Audience Research—Cultural Theory and Methods

Author: [British] John T. Tullock, translated by Yan Zhongzhi
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Features: The main context of this book is Western postmodernist thought, with a strong emphasis on reflective approaches and an open state that mediates diverse voices as a key feature. Each chapter provides a reflective summary of the discussed field and explores certain central issues in a way linked to specific disciplines. What makes this book particularly interesting is the author's perspectives and viewpoints on researching television audiences, popular culture, and postmodernist culture. The full title of the book, "Television Audience Research: Cultural Theory and Methods," specifically outlines its essence. The book examines the development of audience research over the past three decades, particularly addressing methodological aspects that are often overlooked, enabling professionals to gain a deeper understanding of the various theories and methods in audience research. By carefully and comprehensively analyzing the main texts of audience research, the author presents previously debated issues and unresolved problems that will undoubtedly influence the future direction of the field.