How Small Companies Grow - The Art of Branding

Author: Zhang Zhijun Li Zhuoyi
Publisher:
Publish Date: 2006-01-08
Features: A classic guide for companies aiming to grow strong, and a management manual for small bosses to enhance their personal brands. The old mindset of small companies that prioritized avoiding mistakes over achieving success can no longer meet the demands of market competition. To grow big and strong, you must have the awareness and courage of a "big brand"! Making a small company big and strong is no longer a dream! "When a car passes you in the distance, you don’t need to see the logo—just a glance at the headlights or the body is enough to tell others: This is Volvo!" Volvo has always been proud of achieving this. This is also the key reason why Volvo, with a market share of only 1% in most countries worldwide, can still call itself a "small company, big brand." —International Herald Leader
Small companies benefit more from branding because it’s easier to control costs and layout, with no financial burden, and no need to ask the government for money. —China Business Times
With the advent of the brand era and the intensification of market competition, the old mindset of small companies that prioritized avoiding mistakes over achieving success can no longer meet the needs of market competition. As a result, taking the brand-building path has become a way for many small companies to grow big and strong. This book focuses on small companies, integrating the essential steps of brand building—such as positioning, sales, differentiation strategy, pricing, management, and maintenance—into a cohesive whole and presenting them to readers. Each chapter revolves around the theme of "Small Companies Building Big Brands," exploring the feasibility of brand building for small companies through vivid case studies. Every point in the book is backed by facts, creatively guiding small company owners who are lost in the dark toward a path of business development. Following this path, small companies will ultimately grow stronger and become pillars of strength in the ruthless market.