Persuade with Reason --- Professional Explanation of Insurance Policies

Author: Jiang Shenghui
Publisher:
Publish Date: 2006-01-01
Features: The professionalism of policy sales refers to:
1. Product information itself: such as product positioning, risk types and management, decision-making process for purchase, financial psychology under multiple choices, and logical analysis of product selling points.
2. Professional communication: such as specific sales environments, hierarchical communication, suitable sales atmosphere, and the principle of consistent commitment in closing deals.
The writing of this book combines these two aspects of professional material in an easy-to-understand, conversational language, interconnecting and complementing each other. It follows the main line of the transformation process of potential demand, unfolding layer by layer from simple to complex, from the surface to the depth. Each dialogue is relatively independent yet interrelated and explanatory. The more carefully you study it, the deeper you will understand its connotation. The professionalism of policy sales refers to:
1. Product information itself: such as product positioning, risk types and management, decision-making process for purchase, financial psychology under multiple choices, and logical analysis of product selling points.
2. Professional communication: such as specific sales environments, hierarchical communication, suitable sales atmosphere, and the principle of consistent commitment in closing deals.
The writing of this book combines these two aspects of professional material in an easy-to-understand, conversational language, interconnecting and complementing each other. It follows the main line of the transformation process of potential demand, unfolding layer by layer from simple to complex, from the surface to the depth. Each dialogue is relatively independent yet interrelated and explanatory. The more carefully you study it, the deeper you will understand its connotation.