Planning Studies (Second Edition)

Author: Wu Can
Publisher:
Publish Date: 2005-10-01
Features: This book conducts a specialized study on strategic planning, exploring the techniques and pitfalls of strategic planning. It systematically analyzes both successful and unsuccessful planning cases, as well as controversial ones, revealing some patterns in the planning process and thereby systematically constructing the field of strategic planning. Many of the viewpoints in the book were first proposed or summarized as theories by the author, and the writing process incorporates a wealth of cases for illustration and analysis. The book holds theoretical guidance value, with many of its explanations also being practically applicable. The majority of the cases in the book were personally interviewed and written by the author, with no plagiarism. During the writing or conceptualization process, the author strives to maintain their unique style, ensuring the book does not replicate the works of similar books both domestically and internationally. As a result, the book surpasses its counterparts in terms of practical application and theoretical innovation.
Demonstrating Originality by Chinese Scholars, Absolutely No Plagiarism: The book exceeds similar works both domestically and internationally in practical application and theoretical innovation.
Leading the Trend in Business and Economics Literature: The book not only delves deeply into theory but also cites numerous cases, aligning with the current trend and direction of global business and economics literature—combining theory with case studies.
Unique Writing and Conceptualization: The book maintains a distinctive style during writing and conceptualization, differing from books both domestically and internationally. The author also strives to engage readers with their writing and conceptualization.
This book conducts a specialized study on strategic planning, exploring the techniques and pitfalls of strategic planning. It systematically analyzes both successful and unsuccessful planning cases, as well as controversial ones, revealing some patterns in the planning process and thereby systematically constructing the field of strategic planning. Many of the viewpoints in the book were first proposed or summarized as theories by the author, and the writing process incorporates a wealth of cases for illustration and analysis. The book holds theoretical guidance value, with many of its explanations also being practically applicable. The majority of the cases in the book were personally interviewed and written by the author, with no plagiarism. During the writing or conceptualization process, the author strives to maintain their unique style, ensuring the book does not replicate the works of similar books both domestically and internationally. As a result, the book surpasses its counterparts in terms of practical application and theoretical innovation.
Demonstrating Originality by Chinese Scholars, Absolutely No Plagiarism: The book exceeds similar works both domestically and internationally in practical application and theoretical innovation.
Leading the Trend in Business and Economics Literature: The book not only delves deeply into theory but also cites numerous cases, aligning with the current trend and direction of global business and economics literature—combining theory with case studies.
Unique Writing and Conceptualization: The book maintains a distinctive style during writing and conceptualization, differing from books both domestically and internationally. The author also strives to engage readers with their writing and conceptualization.