Beijing·World

Author: Wei Sanshui
Publisher:
Publish Date: 2006-01-01
Features: A book that truly takes the Yanjing Beer, a benchmark enterprise of China in the global competition environment, as its research subject is about to be released. With a history of 25 years, Yanjing Beer, though not a century-old brand, has created a miraculous high growth rate of 30% annually for 25 years, which is truly astonishing. Over the past 25 years, Yanjing Beer has undergone numerous tests and has continuously grown stronger through the trials of price wars, promotional wars, product wars, terminal wars, advertising wars, and PR wars. It has not only stood out in the competition with strong domestic beer brands but has also made even the giant beer brands from around the world "step back in awe." Today, when numerous "masters" such as Budweiser, InBev, China Resources, and Tsingtao are vying for the Chinese beer market, Yanjing Beer remains as confident and calm as ever and has become a crucial factor influencing the direction of the industry's landscape. As the saying goes, "There is no coincidence in the world." This masterpiece, meticulously crafted over three years by Wei Sanshui, a seasoned observer of the alcohol industry and the head of the Beijing bureau of the Caijing Daily, after multiple revisions, is set to be released at a time when Yanjing Beer and Tsingtao Beer are locked in a fierce battle in Beijing. This book, which authentically depicts the 25-year development journey of Yanjing Beer and the localized experience of Chinese enterprises achieving long-term success, has already garnered high attention from the Yanjing Beer Group even before its release and is being used as a secret weapon in their PR counteroffensive.