Franchise Practice Series Franchisor's Practical Handbook

Author: Li Chunlin
Publisher:
Publish Date: 2004-01-01
Features: Franchising is internationally known as the Third Commercial Revolution and is referred to by the American futurist and author of Megatrends as the most successful marketing concept in human history. Due to its ability to rapidly expand business without requiring massive investment, it can be anticipated that franchising will become a new growth driver for China's future economic development, with immense potential. Over the past 10 years of franchising's development in China, how many billion yuan businesses have been created? How many millionaires and billionaires have been made? Although we cannot obtain a specific answer, we know that the answer must be thrilling.